Total Wine & More Opens First Massachusetts Store in Natick

TW&M logoRETAILER BRINGS UNRIVALED SERVICE, SELECTION, PRICE AND CUSTOMER EXPERIENCE

Natick, MA – November 19, 2015 – Total Wine & More, the nation’s largest independently owned retailer of fine wine, spirit and beer, announced today the opening of its first store in Massachusetts located at the Cloverleaf Mall, 321 Speen Street in Natick.  The Natick store, located directly across Speen Street from the Natick Mall is 24,000+ sq. ft. and offers more than 8,000 wines, 3,000 spirits, and 2,500 beers.  Total Wine & More will feature the region’s most comprehensive and unique shopping experience for consumers looking for the highest quality and best value in wines, spirits and beers – as well as a level of expertise and service that until now has not existed among Massachusetts alcohol retailers.

Photo: Mark Karlsberg, Studio Eleven Photography  From left to right:  David Lavalley, Ex.Dir. The Center for the Arts in Natick, Mark Powell, EVP Store Operations Total Wine & More, Jen Hotop, Total Wine & More Natick Store Manager, Paul Joseph, Pres. and CEO Metrowest Chamber of Commerce, Charles Hughes, Chairman of Natick Board of Selectmen

Photo: Mark Karlsberg, Studio Eleven Photography
From left to right: David Lavalley, Ex.Dir. The Center for the Arts in Natick, Mark Powell, EVP Store Operations Total Wine & More, Jen Hotop, Total Wine & More Natick Store Manager, Paul Joseph, Pres. and CEO Metrowest Chamber of Commerce, Charles Hughes, Chairman of Natick Board of Selectmen

“We are excited to open our first Massachusetts store in Natick and to become part of the fabric of the community,” said David Trone, who together with his brother Robert Trone owns Total Wine & More.  “We look forward to expanding our brand to Shrewsbury, Everett and additional locations throughout Massachusetts.”  “Our commitment to the community extends beyond bringing a high end experience to our customers by supporting vital local organizations such as the Center for the Arts in Natick.”

To celebrate the Natick store’s grand opening, Total Wine & More is partnering with its first Metrowest nonprofit, the Center for the Arts in Natick (TCAN), which will receiving 10% of all wine sales from the store’s opening weekend. Over the past year, Total Wine & More has supported 5,700 charitable organizations with in-kind and cash donations in excess of $5.5 million which helped those organizations raise over $32 million for their good works.

The store supports 50 new jobs, with 75% of the store’s positions being full-time.  Store team members are the best trained in the business, taking  150 hours of classroom and practical training prior to start working in the store and ongoing training including yearly company-sponsored wine trips to Napa and Sonoma Valleys in California and to vineyards in Spain and France every other year.

“Our team members are second to none when it comes to providing outstanding customer service and helping customers in finding the perfect to wine go along with a meal or to give as a gift,” said Trone.

“We are excited to welcome Total Wine & More to Natick,” said Paul Joseph, President and CEO of the MetroWest Chamber of Commerce. “I have been impressed by their commitment to our community and their engagement so far.  They will be a strong addition to the MetroWest economy and we look forward to working with them.”

Photo: Mark Karlsberg, Studio Eleven Photography

Photo: Mark Karlsberg, Studio Eleven Photography

The Natick store also features a climate-controlled wine cellar for high –end wines and rare selections plus a walk-in humidor for fine cigars.  Additionally, the Natick store has a high tech “wine education center” or classroom that is fully equipped with  A/V capabilities, Wi-Fi and advanced technologies that allows the store team to offer  in-store wine, beer and spirits classes as well as community meetings and special events.  Total Wine & More uses the classroom to host “virtual tastings” that, through the use of technology, allows the world’s finest winemakers, distillers and brewers to interactively educating and conduct a tasting of their products – live from their wineries, distilleries and breweries – with customers in Total Wine’s classroom(s) in Natick and around the country.  Over the past year, Total Wine & More has hosted winemakers Chuck Wagner of Caymus and France’s Michel Chapoutier live from their cellars as well as Crystal Head Vodka’s Dan Aykroyd and the chief brewmasters from Stone Brewing.

About Total Wine & More

Total Wine & More is America’s largest America’s largest independent retailer of fine wine, beer and spirits with 130 stores in 18 states by year’s end.  A four-time national retailer of the year award winner, the company’s vast selection of products, combined with low everyday prices and expertly trained wine associates, provides a unique shopping experience for the customer. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine, beer and spirits retailer in every community that it serves. For more information about Total Wine & More please visit http://www.totalwine.com.