Cramer saw 40 percent year-over-year growth in 2015, as the standards and demand for unique event experiences continued to grow. Read about this and more trends in a roundtable discussion between Cramer and Event Marketer.
Cramer has again landed on the prestigious ““It List” released by Event Marketer as the magazine kicks off its annual Experiential Summit in Denver. The 2016 list places Cramer among the top 100 experiential marketing agencies, surpassing hundreds of entries in this rapidly growing field.
This year’s “It List” judges raised the bar for creativity, quality and innovation, reviewing client testimonials, case studies, and awards for hundreds of entries. Event Marketer reported using some of its toughest judging standards to date and for the first time, required winners to be fully experiential in their event marketing services.
“We couldn’t be happier to have made Event Marketer’s ‘It List’ once again, and we’re proud to be in the company of so many creative leaders in this field,” said Scott Connolly, SVP at Cramer, who is attending the Denver summit. “Our team never stops pushing the envelope when it comes to creating unique, innovative experiences on behalf of our global clients, and this recognition is a testament to everyone’s commitment and imagination.”
Cramer’s forward-thinking approach to B2B events was on full display in a roundtable discussion that four of its team members conducted with Event Marketer for the magazine’s 2016 “It List” issue. Team members discussed Cramer’s strategic use of 140-foot screens and 360-degree video, challenging the way events utilize time and space, and using technology to bring ideas to life. The discussion also touched on the importance of ensuring event technology and live experiences are purpose-driven.
“Tools that create unique event experiences need to be tied to an overall message and purpose,” said Cramer’s Director of Creative Technology, Lindsay Nie. “What makes Cramer stand out is that we first find out what a client needs to achieve, and then we find – or create – whatever it takes to make that happen.”
“Audiences continually raise the bar on what they expect from live events,” said Connolly. “Cramer’s tremendous growth and standing as an It-Lister demonstrate our team’s ability to deliver imaginative ideas and results in an increasingly competitive field. Audiences demand different, unique, and memorable, and that’s where we excel.”
As a brand experience agency, Cramer is thriving in today’s new experiential era of marketing. The company’s fast growth has come as it has expanded its relationships with long-standing clients, while also landing a new roster of global brands, such as Caterpillar, GE, IBM, UPS, and Marriott. These clients trust Cramer to invent, craft, and fuel content-driven experiences, including meetings and events, activations, community and advocacy programs, mixed reality, and marketing campaigns. Visit cramer.com to see how Cramer achieves more with its clients.