Attention all wine and beer lovers! On February 23rd, Total Wine & More opened its newest store in Massachusetts, located in the White City Shopping Center on Route 9 in Shrewsbury. The chain’s newest addition is its third store in Massachusetts.
Total Wine & More, the nation’s largest independently owned retailer of fine wine, spirit and beer, opened to the public on Thursday, February 23, but held a sneak peek preview event on Wednesday evening, bringing out more than 300 people to the new store. Customers and guests were encouraged to browse the aisles filled with more than 8,000 wines, 3,000 spirits, and 2,500 beers while enjoying beer and wine samplings.
The grand opening celebration include music, free wine and beer tastings, and catered hors d’oeuvres. A champagne toast, courtesy of Moet Chandon, was offered as store management celebrated the ribbon cutting, officially opening the store for business.
To celebrate the Shrewsbury store’s grand opening, Total Wine & More partnered with the Worcester performing arts center, Mechanics Hall, which received 10 percent of all wine sales from the store’s opening weekend. Over the past year, Total Wine & More has worked with over 8,000 non-profit charitable organizations across the country, providing nearly $7 million in-cash and in-kind donations that has helped their partners raise more than $35 million for great causes.
Total Wine & More is optimistic that its new opening in Shrewsbury will help the community as a whole, bringing more than 50 jobs to the area as well as great offerings for customers including affordability and an unparalleled selection and expertise about beer and wine to Central Massachusetts.
Total Wine & More currently has stores in Natick, Everett, and Shrewsbury, in addition to over 170 stores nationwide.