Every October, the Head Of The Charles Regatta transforms the banks of the Charles River into front-row seating for one of the most renowned rowing competitions in the world. But what many spectators don’t know is that the preparation for this autumn tradition begins many months in advance. The Regatta’s board, staff, and volunteers have already begun planning for this year’s race.
The event’s sponsors also play a key role – helping to support the event and ensuring it’s a memorable experience for participants and spectators. Earlier this month, investment management leader BNY Mellon renewed its partnership with the Head Of The Charles Regatta, announcing that it will serve as Presenting Sponsor and Official Investment & Wealth Management Sponsor for five years.
“BNY Mellon’s continued support of the Head Of The Charles Regatta highlights their deep commitment to this event and the rowing community at large,” said Frederick Schoch, executive director of the Regatta. “This five-year extension provides stability and continuity for the event, allowing for innovation and growth in the years to come. We are extremely grateful for their support.”
The Head Of The Charles Regatta is free to the public and accessible to view from any bridge or shoreline along the three-mile Charles River course. During the two-day event this October 20th and 21st, the Regatta will host a variety of events for local and international rowers. It engages rowers of diverse experience, including Juniors, Olympians, Para and Masters athletes and has become a signature sporting event in New England.
“Whether in the boardroom or on the race course, winning requires dedication, discipline and teamwork, and the world-class athletes who compete in the Head Of The Charles Regatta embody those traits,” said Mitchell Harris, CEO of Investment Management for BNY Mellon. “We’re inspired by their passion and commitment, and proud to support one of the sport’s most prestigious competitions.”
The Head Of The Charles also has raised more than a million dollars to support local charitable organizations such as the West End House, Cambridge Community Foundation and Community Rowing Inc. through its charity program. For more information on the Head of the Charles Regatta, please visit http://www.hocr.org/