Total Wine & More Opened Its Fourth Massachusetts Store in Danvers

Total Wine & More opened its fourth Massachusetts store in Danvers on Wednesday, April 26th. The evening preview party gave guests and members of the community the opportunity to meet the store team while enjoying beer and wine tastings along with hors d’oeuvres and live music. Total Wine & More prides itself on being a member of each store community. With each store opening, TWM partners with a local charitable organization and donates 10% of its opening weekend wine sales to the organization. In Danvers, TWM has partnered with Northeast ARC. The preview party is not only a welcome to guests but a “thank you” to the community. State Representative Ted Speliotis, Robert Bradford, President of the North Shore Chamber of Commerce, JoAnn Simon of Northeast ARC and Total Wine & More co-founder Robert Trone together with representatives of the regional and local TWM team were all in attendance.

O’Neill and Associates’ Clients on the Move at the 2017 Boston Marathon

Marissa finish lineO’Neill and Associates is proud to recognize its clients and teams that ran the 2017 Boston Marathon: the Arredondo Family Foundation, HomeStart, National Braille Press, Project Hope, and St. Francis House.

HomeStart had a team of two, including our client Jennifer Sciamanna of RCN, and raised more than $20,000. Project Hope’s team of ten runners raised over $100,000; St. Francis House’s five runners raised over $63,000; and the Arredondo Family Foundation’s seven runners raised over $37,000.

National Braille Press raised over $20,000 with a team of two, including our own account executive Marissa Sullivan (shown in photo).

OA: Are there special reasons for your interest in supporting National Braille Press through the Boston Marathon?

MS: I have been working with National Braille Press for almost two years and am amazed by everything they do to promote the importance of braille literacy. Organizations like National Braille Press enabled my great grandmother, who lived more than 40 years of her life blind, to be on her own and navigate through each day. It is an honor to fundraise and run for National Braille Press.

OA: What was it like crossing the finish line?

MS: It’s hard to put into words that feeling when you turn left onto Boylston Street and finally have the finish line in sight. I remember thousands of onlookers screaming my name as I got closer to the finish line.  The best moment was probably that moment when I was just steps away from the finish line and I saw and heard my family screaming my name and vigorously waving their hands. I gave them a big wave and finished the last steps of those grueling 26.2 miles.

OA: You were able to raise over $10,000; how do you hope those funds help National Braille Press?

MS: I hope the funds I raised continue to help National Braille Press support a lifetime of opportunity for blind children and adults through braille, and provide access to information that empowers them to actively engage in work, family and community their surrounding community.

 

Business LifeCycle Video Series on MurphyKing.com

Murphy & King Business Lifecycle Pic

So, you want to be the next Bill Gates or Mark Zuckerberg? Chances are one in a million (or more) that you will be successful and create that new business model that will change the world.  According to the latest U.S. Census data, 452,835 businesses were born in 2014, well below the 500,000+ that were born every year from the late 1970’s to mid 2000s. The good news, according to the Labor Department’s 2015 numbers, is that startup (defined as being in business 1 year or less) births (240,000) are significantly outpacing deaths (206,000).

For all those thinking of establishing a new business, there are some fundamentals that you need to know.  Attorneys at the Boston-based boutique law firm of Murphy & King decided to share their knowledge of building a business, from startup to sell off, through a series of new videos they produced, available on their website www.murphyking.com. Additionally, Murphy & King attorneys will be featured on video segments and podcasts moderated by Radioentrepreneurs.com providing more in-depth information on specific business issues. Business LifeCycle video episodes debut every other Tuesday, www.Radioentrepreneurs.com segments run every other Thursday.

The “Business LifeCycle” series reviews various issues businesses face including starting a business, dealing with complex challenges while running a business, and selling or closing a business. The series highlights the firm’s attorneys’ expertise in assisting their clients in “unraveling complexity” for seemingly impossible and complicated cases in a straightforward manner.

Harold B. Murphy, co-founder, shareholder and attorney at Murphy & King said that the Business LifeCycle video series provides practical information for anyone interested in starting a business, growing a business, or exiting a business. “Our attorneys are the best in the business at unraveling complex situations and creating opportunities for our clients to be successful. We felt it was important to share our expertise,” said Murphy.

Murphy & King continues to be at the technological forefront of mid-sized law firms with its new “Business LifeCycle” series, following the launch of the first video series in September 2016.

Murphy & King’s Executive Director Bob Perry said it was imperative to the firm to continue to provide fresh video content and new information that will be of interest to the legal and business communities, and others interested in what it takes to start a business.

 “The response to the videos has been very positive as viewers get to know our attorneys and their expertise on a more personal level. We have a very high standard of delivering the best service to our clients and that standard also extends to the content we produce on our website and share on our social media,” said Perry.

Murphy & King worked with media consultant Greg Stone to produce the videos.  Greg said that professional services firms are increasingly looking for innovative ways to connect to their audiences, and video is one method that works.

“Pictures take words into a new direction, and moving pictures augment the impact farther.  A well-produced video can showcase your brains, charm, charisma or experience,” said Stone.

Radioentrepreneurs.com is another online platform that delivers high quality content targeted to the business community.  Jonathan Freedman, host of the Murphy & King business-related podcasts, says that attorneys have a great opportunity to get their message out there through the podcasts and video segments that are produced by Radioentrepreneurs.com

“Radio Entrepreneurs provides a platform for business people and business advisors to share their experience, knowledge and tell their stories with a worldwide business audience.  The attorneys at Murphy & King have utilized the Radio Entrepreneurs network to showcase how they distill and solve complex business issues on behalf of their clients.  In a short segment, the attorneys at Murphy & King have been able to differentiate their offerings and broaden exposure for their unique capabilities.  Radio Entrepreneurs distributes content across numerous social media platforms, gaining extensive exposure for guests,” said Freedman.

Law firms, just like other businesses, know that they need to have a professional presence online.  Murphy & King has taken that to another level by producing high quality content and videos with practical information that people can use in their latest video series “Business LifeCycle.” Look for more innovative marketing initiatives from Murphy & King in the future.

Welcome Shakeir Gregory

gregory-shakeir-2O’Neill and Associates welcomes Shakeir Gregory as Senior Account Executive in our public relations and communications practice. Shakeir will lead digital advocacy and social media strategies for our clients. In addition, he will provide multi-channel online community management services and will be responsible for shaping the technical and strategic components of digital marketing campaigns. Shakeir will work closely with client teams to develop and implement comprehensive social media campaigns to raise profiles, build awareness on issues, and activate target audiences and further clients’ public relations and advocacy goals.

Most recently, Shakeir was the digital director for Great School Massachusetts where he planned, developed, and executed an all-inclusive social media engagement strategy. Shakeir developed crucial skills as the principal content developer and communicator across all of the organization’s online platforms which we believe will add tremendous value for servicing our clients in the always-on digital era.

Shakeir holds a bachelor’s degree in political science with a minor in communications from Northeastern University where he was president of the Northeastern University College Democrats. To learn more about Shakeir visit Our Team page.

Welcome Chris Tracy!

img_6120This month O’Neill and Associates welcomes Chris Tracy to our community relations practice. As Senior Director, Chris will provide real estate development clients with valuable counsel on a variety of issues including community outreach, municipal relations, permitting, zoning, regulatory advocacy, and licensing. He has extensive experience working with communities and developers in the City of Boston and surrounding cities and towns. Chris knows how to identify key community stakeholders while also helping clients streamline the at-times arduous approval process by cutting through red tape and bureaucracy

Chris previously served as a senior project manager for the Boston Planning and Development Authority (BPDA), formerly known as the Boston Redevelopment Authority (BRA), where he managed internal and external vetting processes for large-scale real estate commercial and residential development project throughout the City of Boston. His experience working across multi-agency issues concerning proposed developments and his collaboration with agencies to alleviate project concerns position him as an expert for our community relations and government affairs practice.

Chris earned his master’s in public administration from Northeastern University and a Bachelor of Arts in history from Boston College. To learn more about Chris visit Our Team page.

O’Neill and Associates Announces Promotion of Cosmo Macero Jr. to Vice Chairman

Cosmo Macero Jr.Cosmo Macero Jr. was promoted to vice chairman at O’Neill and Associates, with executive responsibility for managing the firm’s award-winning communications practice group. In his new role, Cosmo will continue to direct the firm’s public relations practice, manage client accounts and further develop business opportunities, while also providing leadership related to the strategic growth of the company and serving as a member of the company’s top management team.

For the past 11 years at O’Neill and Associates, Cosmo’s strategic public relations counsel has been instrumental in helping position and prepare local and national clients across every economic sector to make powerful and lasting impressions on community leaders, the media and the public. Clients frequently engage him for strategic public relations planning, message and content development, media relations, crisis communications, thought leadership and public awareness campaigns.

Prior to joining O’Neill and Associates, Cosmo was an accomplished business and public policy journalist. As assistant managing editor for business news, he led the Boston Herald’s Business Today section to earn top national awards for breaking news coverage and general excellence from the Society of American Business Editors and Writers in 2006. He also wrote a popular column while helping make the Herald’s business section a daily “must-read” for the region’s corporate leaders, entrepreneurs, investors and savvy consumers. For 11 years Cosmo was also highly visible as a weekly fixture on the “Heavy Hitters” political commentary segment on the Fox 25 Morning News, and for three years was a contributor to Fox 25’s business news broadcasts. Prior to his time at the Herald, Cosmo worked at the Union-News/Sunday Republican in Springfield, Mass. and the Daily Hampshire Gazette in Northampton.

Cosmo is a recognized business development and networking specialist, and currently serves as a Chapter Director of Business Network International-Massachusetts and is President of the BNI Rebounders chapter in Needham.  He lives in Belmont with his wife and two sons.

We look forward to Cosmo’s leadership and expertise as he continues to support our public relations practice and our firm’s growth.

O’Neill and Associates Announces Promotion of Public Relations Directors

O’Neill and Associates is excited to announce that public relations professionals, Alex Bloom and Cayenne Isaksen have been promoted to Senior Director roles within the public relations division.

Alex Bloom

Alex Bloom, formerly a Director, is now a Senior Director in the public relations division. In his new position, Alex will play a greater role in expanding O’Neill and Associates’ public relations practice as he works with clients to advance their communications objectives by providing strategic planning, media outreach, messaging, crisis communications, and branding. Alex has a bachelor’s degree in political science from Tufts University and resides in Boston, MA.

To read Alex’s full bio, click here.

 

Cayenne - cropped

Cayenne Isaksen has been promoted from Director to Senior Director within the public relations division. Cayenne provides a range of communications services including the development and implementation of public relations and digital communication strategies, media relations, marketing, messaging, and branding. Cayenne holds a dual-master’s degree in political science and public administration from Suffolk University and a bachelor’s degree from UMass Amherst, she resides in Canton, MA.

To read Cayenne’s full bio, click here.

O’Neill and Associates Announces Promotion of Hugh Drummond as Senior Vice President of Marketing

HighRes_120403_ONeill_HughDrummond-0169Hugh Drummond was promoted to senior vice president of marketing at O’Neill and Associates, taking on responsibilities for strategic marketing and communications leadership in support of short- and long-term company goals that continue to drive business expansion. Hugh first joined O’Neill and Associates’ communications division in 2007 focusing on public relations, crisis matters, and integrated campaigns for clients across all of the firm’s practice groups. He has held public relations and marketing roles in the corporate and nonprofit sectors in addition to experience in the federal government and on gubernatorial, senate, and presidential political campaigns.

Previously, Hugh was director of communications, marketing and state relations for the Massachusetts American Red Cross and a regional spokesperson on numerous Red Cross disaster relief operations. He served as senior aide to U.S. Senator Bill Bradley and led scheduling and advance for Senator Bradley’s 2000 presidential campaign. Hugh was a deputy campaign manager on Massachusetts Senator Warren Tolman’s gubernatorial campaign and held private sector public relations roles for technology companies in Silicon Valley and Seattle. Hugh lives in Winchester.

We’re excited to have Hugh lead our marketing efforts and to have his perspective and input on business development.