So, you want to be the next Bill Gates or Mark Zuckerberg? Chances are one in a million (or more) that you will be successful and create that new business model that will change the world. According to the latest U.S. Census data, 452,835 businesses were born in 2014, well below the 500,000+ that were born every year from the late 1970’s to mid 2000s. The good news, according to the Labor Department’s 2015 numbers, is that startup (defined as being in business 1 year or less) births (240,000) are significantly outpacing deaths (206,000).
For all those thinking of establishing a new business, there are some fundamentals that you need to know. Attorneys at the Boston-based boutique law firm of Murphy & King decided to share their knowledge of building a business, from startup to sell off, through a series of new videos they produced, available on their website www.murphyking.com. Additionally, Murphy & King attorneys will be featured on video segments and podcasts moderated by Radioentrepreneurs.com providing more in-depth information on specific business issues. Business LifeCycle video episodes debut every other Tuesday, www.Radioentrepreneurs.com segments run every other Thursday.
The “Business LifeCycle” series reviews various issues businesses face including starting a business, dealing with complex challenges while running a business, and selling or closing a business. The series highlights the firm’s attorneys’ expertise in assisting their clients in “unraveling complexity” for seemingly impossible and complicated cases in a straightforward manner.
Harold B. Murphy, co-founder, shareholder and attorney at Murphy & King said that the Business LifeCycle video series provides practical information for anyone interested in starting a business, growing a business, or exiting a business. “Our attorneys are the best in the business at unraveling complex situations and creating opportunities for our clients to be successful. We felt it was important to share our expertise,” said Murphy.
Murphy & King continues to be at the technological forefront of mid-sized law firms with its new “Business LifeCycle” series, following the launch of the first video series in September 2016.
Murphy & King’s Executive Director Bob Perry said it was imperative to the firm to continue to provide fresh video content and new information that will be of interest to the legal and business communities, and others interested in what it takes to start a business.
“The response to the videos has been very positive as viewers get to know our attorneys and their expertise on a more personal level. We have a very high standard of delivering the best service to our clients and that standard also extends to the content we produce on our website and share on our social media,” said Perry.
Murphy & King worked with media consultant Greg Stone to produce the videos. Greg said that professional services firms are increasingly looking for innovative ways to connect to their audiences, and video is one method that works.
“Pictures take words into a new direction, and moving pictures augment the impact farther. A well-produced video can showcase your brains, charm, charisma or experience,” said Stone.
Radioentrepreneurs.com is another online platform that delivers high quality content targeted to the business community. Jonathan Freedman, host of the Murphy & King business-related podcasts, says that attorneys have a great opportunity to get their message out there through the podcasts and video segments that are produced by Radioentrepreneurs.com
“Radio Entrepreneurs provides a platform for business people and business advisors to share their experience, knowledge and tell their stories with a worldwide business audience. The attorneys at Murphy & King have utilized the Radio Entrepreneurs network to showcase how they distill and solve complex business issues on behalf of their clients. In a short segment, the attorneys at Murphy & King have been able to differentiate their offerings and broaden exposure for their unique capabilities. Radio Entrepreneurs distributes content across numerous social media platforms, gaining extensive exposure for guests,” said Freedman.
Law firms, just like other businesses, know that they need to have a professional presence online. Murphy & King has taken that to another level by producing high quality content and videos with practical information that people can use in their latest video series “Business LifeCycle.” Look for more innovative marketing initiatives from Murphy & King in the future.