Welcome Shakeir Gregory

gregory-shakeir-2O’Neill and Associates welcomes Shakeir Gregory as Senior Account Executive in our public relations and communications practice. Shakeir will lead digital advocacy and social media strategies for our clients. In addition, he will provide multi-channel online community management services and will be responsible for shaping the technical and strategic components of digital marketing campaigns. Shakeir will work closely with client teams to develop and implement comprehensive social media campaigns to raise profiles, build awareness on issues, and activate target audiences and further clients’ public relations and advocacy goals.

Most recently, Shakeir was the digital director for Great School Massachusetts where he planned, developed, and executed an all-inclusive social media engagement strategy. Shakeir developed crucial skills as the principal content developer and communicator across all of the organization’s online platforms which we believe will add tremendous value for servicing our clients in the always-on digital era.

Shakeir holds a bachelor’s degree in political science with a minor in communications from Northeastern University where he was president of the Northeastern University College Democrats. To learn more about Shakeir visit Our Team page.

Welcome Chris Tracy!

img_6120This month O’Neill and Associates welcomes Chris Tracy to our community relations practice. As Senior Director, Chris will provide real estate development clients with valuable counsel on a variety of issues including community outreach, municipal relations, permitting, zoning, regulatory advocacy, and licensing. He has extensive experience working with communities and developers in the City of Boston and surrounding cities and towns. Chris knows how to identify key community stakeholders while also helping clients streamline the at-times arduous approval process by cutting through red tape and bureaucracy

Chris previously served as a senior project manager for the Boston Planning and Development Authority (BPDA), formerly known as the Boston Redevelopment Authority (BRA), where he managed internal and external vetting processes for large-scale real estate commercial and residential development project throughout the City of Boston. His experience working across multi-agency issues concerning proposed developments and his collaboration with agencies to alleviate project concerns position him as an expert for our community relations and government affairs practice.

Chris earned his master’s in public administration from Northeastern University and a Bachelor of Arts in history from Boston College. To learn more about Chris visit Our Team page.

O’Neill and Associates Announces Promotion of Cosmo Macero Jr. to Vice Chairman

Cosmo Macero Jr.Cosmo Macero Jr. was promoted to vice chairman at O’Neill and Associates, with executive responsibility for managing the firm’s award-winning communications practice group. In his new role, Cosmo will continue to direct the firm’s public relations practice, manage client accounts and further develop business opportunities, while also providing leadership related to the strategic growth of the company and serving as a member of the company’s top management team.

For the past 11 years at O’Neill and Associates, Cosmo’s strategic public relations counsel has been instrumental in helping position and prepare local and national clients across every economic sector to make powerful and lasting impressions on community leaders, the media and the public. Clients frequently engage him for strategic public relations planning, message and content development, media relations, crisis communications, thought leadership and public awareness campaigns.

Prior to joining O’Neill and Associates, Cosmo was an accomplished business and public policy journalist. As assistant managing editor for business news, he led the Boston Herald’s Business Today section to earn top national awards for breaking news coverage and general excellence from the Society of American Business Editors and Writers in 2006. He also wrote a popular column while helping make the Herald’s business section a daily “must-read” for the region’s corporate leaders, entrepreneurs, investors and savvy consumers. For 11 years Cosmo was also highly visible as a weekly fixture on the “Heavy Hitters” political commentary segment on the Fox 25 Morning News, and for three years was a contributor to Fox 25’s business news broadcasts. Prior to his time at the Herald, Cosmo worked at the Union-News/Sunday Republican in Springfield, Mass. and the Daily Hampshire Gazette in Northampton.

Cosmo is a recognized business development and networking specialist, and currently serves as a Chapter Director of Business Network International-Massachusetts and is President of the BNI Rebounders chapter in Needham.  He lives in Belmont with his wife and two sons.

We look forward to Cosmo’s leadership and expertise as he continues to support our public relations practice and our firm’s growth.

O’Neill and Associates Announces Promotion of Public Relations Directors

O’Neill and Associates is excited to announce that public relations professionals, Alex Bloom and Cayenne Isaksen have been promoted to Senior Director roles within the public relations division.

Alex Bloom

Alex Bloom, formerly a Director, is now a Senior Director in the public relations division. In his new position, Alex will play a greater role in expanding O’Neill and Associates’ public relations practice as he works with clients to advance their communications objectives by providing strategic planning, media outreach, messaging, crisis communications, and branding. Alex has a bachelor’s degree in political science from Tufts University and resides in Boston, MA.

To read Alex’s full bio, click here.


Cayenne - cropped

Cayenne Isaksen has been promoted from Director to Senior Director within the public relations division. Cayenne provides a range of communications services including the development and implementation of public relations and digital communication strategies, media relations, marketing, messaging, and branding. Cayenne holds a dual-master’s degree in political science and public administration from Suffolk University and a bachelor’s degree from UMass Amherst, she resides in Canton, MA.

To read Cayenne’s full bio, click here.

O’Neill and Associates Announces Promotion of Hugh Drummond as Senior Vice President of Marketing

HighRes_120403_ONeill_HughDrummond-0169Hugh Drummond was promoted to senior vice president of marketing at O’Neill and Associates, taking on responsibilities for strategic marketing and communications leadership in support of short- and long-term company goals that continue to drive business expansion. Hugh first joined O’Neill and Associates’ communications division in 2007 focusing on public relations, crisis matters, and integrated campaigns for clients across all of the firm’s practice groups. He has held public relations and marketing roles in the corporate and nonprofit sectors in addition to experience in the federal government and on gubernatorial, senate, and presidential political campaigns.

Previously, Hugh was director of communications, marketing and state relations for the Massachusetts American Red Cross and a regional spokesperson on numerous Red Cross disaster relief operations. He served as senior aide to U.S. Senator Bill Bradley and led scheduling and advance for Senator Bradley’s 2000 presidential campaign. Hugh was a deputy campaign manager on Massachusetts Senator Warren Tolman’s gubernatorial campaign and held private sector public relations roles for technology companies in Silicon Valley and Seattle. Hugh lives in Winchester.

We’re excited to have Hugh lead our marketing efforts and to have his perspective and input on business development.

OA’s Viviana Jaramillo Selected as One of El Mundo Boston’s Latino 30 Under 30!

20150204 ADV_0010O’Neill and Associates is proud to announce that Account Coordinator Viviana Jaramillo was recently named as one of El Mundo Boston’s Latino 30 Under 30! Viviana was selected from thousands of applicants as a result of her professional and academic accomplishments and her involvement in the community.

The El Mundo Boston Latino 30 Under 30 honors young individuals making an impact on the Massachusetts Latino community in multiple fields such as business, sports, community service, and fine arts. The list recognizes the impressive accomplishments of these young individuals, while shining a light on the emerging leaders and outstanding talent within the Latino community in the Commonwealth.

Viviana came to O’Neill and Associates in 2007 as a fourteen-year-old high school freshman from Cristo Rey Boston. She cites her formative experience at Cristo Rey Boston, specifically the combination of its unique work-study program and strenuous academic curriculum, as a major contributor to her success.

Through Cristo Rey Boston’s corporate work-study program, Viviana had the opportunity to intern at O’Neill and Associates from 2007 to 2011 for one day a week while attending classes. Even at a young age, Viviana demonstrated an impressive work ethic and formed lasting bonds with the staff, who quickly became her mentors and her friends.

Viviana went on to attend Georgetown University in Washington, DC, where she continued to thrive inside and outside the classroom. As a sophomore, Viviana created BUILD, a pre-orientation program to help incoming freshmen that lack a business background adjust to the difficulties of college. Additionally, she served as a business school peer advisor, an ESL teacher at a local DC community center, and a prominent leader on campus. For multiple summers during college, Viviana returned to O’Neill and Associates to intern.

In 2015, Viviana graduated from Georgetown University with a bachelor’s degree in international business and marketing. She returned to Boston to work for Hill Holliday, a prominent national advertising agency, before returning to work at O’Neill and Associates as an Account Coordinator.

Over the years, many of us here at O’Neill and Associates have watched Viviana grow into the accomplished young woman that she is today. We could not be prouder of this well-deserved award and we look forward to seeing what else she will achieve in the years to come.

To view Viviana’s Latino 30 Under 30 profile, click here.


OA Hosts Massachusetts Women’s Political Caucus’ “Post-Election Apocalypse” Media Panel



                       From left to right: Hillary Chabot of Boston Herald, Andy Hiller of WHDH-TV, Lauren Dezenski of POLITICO Massachusetts, Mike Deehan of WGBH-FM, and Shira Schoenberg of MassLive

On Wednesday evening, the Massachusetts Women’s Political Caucus (MWPC) hosted a “Post-Election Apocalypse” panel at O’Neill and Associates, which offered an insider’s view on the recent election results and a discussion on what happens next. Featured panelists included Andy Hiller of WHDH-TV, Lauren Dezenski of POLITICO Massachusetts, Mike Deehan of WGBH-FM, Hillary Chabot of Boston Herald and Shira Schoenberg of MassLive. This diverse group of panelists offered unique perspectives on the influential role that media played in this year’s presidential election.


The MWPC is a non-partisan organization that celebrates over 40 years of supporting women in politics and public policy. MWPC Board Member and O’Neill and Associates’ Senior Director Jennifer Krowchun started off the night by highlighting major gains for female politicians in this election and specifically for women of color. MWPC Board Member and O’Neill and Associates’ Senior Vice President Ann Murphy led the lively panel discussion.

While many things remain unclear, the need for unity and introspection was a theme throughout the evening. Collectively, both the panelists and the audience agreed that Wednesday morning’s results were shocking, especially given weeks of conflicting media messages and pollsters’ numbers. For the media, some panelists suggested that this election should serve as a call to action for Americans to take a step back and audit their sources from which they receive news, while also being mindful of the temptation to surround ourselves with like-minded individuals and media outlets.

For those not able to attend in person, O’Neill and Associates streamed the event on Facebook Live. If you’d like to hear more about what the panelists had to say, you can watch the videos on O’Neill and Associates’ Facebook page here.

To learn more about MWPC, visit its website.

The Privilege to Vote at the Age of 18


Since I was a little girl, I’ve watched numerous presidential elections. Before I was 18 my voice could not be heard because I wasn’t old enough to vote yet. I would watch the commercials of the election, and hear the presidential debates go on at my kitchen table, but my opinion did not matter because I was not 18 yet. It was like my voice was trapped in a box, sealed with tape. November 8, 2016 I will be 18 years old, and that box will finally be open, my voice will finally be free. I will be able to vote. Having the privilege to vote makes me feel a part of America even more. With my vote I have the power to create change in the country, and within my community. Many do not have the privilege to vote because they are not citizens, old enough, or other restrictions that causes them to be within the roadblock of not voting. 18 and voting shows a voice of a young citizen. The majority of the people who vote are usually 25 and older, which means that their perspective is different from a teenage perspective. My vote will be used as a teenage perspective, and that means a lot. Many say that teens are the future leaders so by voting it will show a different perspective to help change America in the future.

Evelyn is O’Neill and Associates’ corporate work-study student, she is a Senior at Cristo Rey Boston High School in Dorchester, MA.