Facebook’s Data Breach Raises Concerns in the Digital Media World

Cambridge Analytica and Facebook

Last year Facebook measured 240 million monthly active users in the US, each of whom provided the tech giant with a trove personal information scattered through cookies, tracking pixels, status updates, GPS check-ins,  and other widely employed data-harvesting methods. Of that 240 million, few probably stopped to think about where their data was being was being stored, who had access to it, and how it might be used. Now, that lack of transparency is causing major headaches at Facebook HQ.

Facebook was recently confronted with allegations that social media monitoring firm Cambridge Analytica harvested the personal data of 50 million of its users. Cambridge Analytica then used the data on behalf of the Trump campaign to create targeted political ads and media campaigns in the 2016 presidential election. Users, largely unaware that this data was being collected, let alone utilized, now contend their privacy was violated.

Facebook responded to the reports and denied a data breach, saying it gave permission to Aleksandr Kogan, a professor at the University of Cambridge, to gain information from users who took his personality test via an app: “thisisyourdigitallife.” Though Kogan was allowed to access the information, sharing it with Cambridge Analytica for commercial purposes crossed a line.

This latest scandal has sparked discussion over whether targeted political ads with a skeptical relationship with the truth have reached the point of interference with the principles of democracy. When Internet users see ads on social media, the ads are unique to their browsing history and tailored to their likes, dislikes, and a myriad of other data points collected by Facebook. The ad content is strategically positioned to persuade users, sometimes including biased political sentiments and misinformation that represents a user or group of users’ world view rather than objective fact. In this way Cambridge Analytica was able to influence users’ voting attitudes with personal data they had acquired.

The news of this data breach has reached lawmakers on a state and federal level. Massachusetts Attorney General Maura Healy recently said her office will conduct an investigation into Facebook and Cambridge Analytica. Last week, top Republicans on the Senate Commerce Committee–Senators John Thune (R-SD), Roger Wicker (R-MS) and Jerry Moran (R-KS)–stated  Mark Zuckerberg needed to testify. Additionally, Sen. Amy Klobuchar (D-MN) and the Senate Intelligence Committee’s top Democrat, Mark Warner (D-VA),  tried to reinforce their Honest Ads Act legislation, which aims to hold tech companies to the same political ad transparency standards as radio, TV and print outlets.

The investigations, hearings, and legislation that come out of this data breach must be watched closely. Much of the internet is still seen as a digital ‘Wild West’ with few regulations and a lot of digital marketing is still largely misunderstood. As people begin to take a closer look at what goes on behind the newsfeed, the next couple of weeks will be pivotal for determining the future of social media and digital marketing as a whole.

Image provided by Chesnot / Getty Images

February is National Heart Health Month: Medical Device Company Abiomed is Recovering Hearts and Saving Lives

Abiomed LogoFebruary is National Heart Health Month and Massachusetts-based Abiomed is transforming the lives of tens of thousands of patients in the U.S. and around the world with its breakthrough technology: the world’s smallest heart pump, called the Impella.

Smaller than the width of a pencil, the Impella can be inserted through the leg and assists the pumping function of the heart during cardiac procedures so that it can rest and recover. Abiomed is the only company with FDA approval for heart recovery – helping some patients heal their hearts and avoid the need for a transplant.

Abiomed is also one of the fastest growing medical device companies in the world and is proud to call Massachusetts home. Last year, the company completed a major 120,000 square foot expansion of its global headquarters in Danvers, Massachusetts. The new space doubles the size of its global headquarters and provides additional research and manufacturing capabilities, as well as the new Heart Recovery Institute for clinical education. Abiomed is bringing physicians from around the world and U.S. to train in the new field of heart recovery.

Abiomed has supported more than 65,000 patients in the U.S. with the Impella® platform, which is FDA approved as safe and effective to treat patients in cardiogenic, right side heart failure, or during high-risk procedures.

Throughout the month, Abiomed will be hosting Heart Recovery Reunions across the U.S., which are events that bring together patients with the physicians, nurses, and hospital staff who treated them and contributed to their heart recovery.

Stay tuned later this month for more updates on Abiomed!

Facebook Unveils a New Era for the News Feed

We’ve already had a ‘snowmageddon’ this year, and a short-lived ‘government shutdownageddon’, but now–with Facebook’s proposed News Feed changes–get ready for the ‘Facebookageddon’.

It is safe to say Facebook had a terrible, horrible, no good, very bad year in 2017. The company was compelled to testify before Congress about the impact of ads purchased by Russian troll groups intended to sow discord during the 2016 election. It also come under fire over the way they handle ‘fake news’ and what they do about ‘offensive content’. To combat these sticking points Facebook hired thousands of new moderators, and recently rolled out a new system to combat the spread of false news stories from fringe websites. Watching the drama unfold over the last 12 months, it became increasing clear to us that a sea change was in the making over at Facebook. It wasn’t just us: the warning signs were there, and a lot of marketers and paid social advertisers were preparing for the worst.

On January 11th the tides did indeed change at Facebook headquarters as the company unveiled a new era for News Feed. Citing a need to deliver content that “facilitates meaningful social interactions,” Facebook CEO Mark Zuckerberg announced that the platform would start scoring content from brands and publishers differently. Originally–as we explained in a previous post–Facebook ranked content based on metrics like clicks, comments, likes, shares, and relevance. While that original algorithm has certainly changed over the years–limiting things like text-heavy posts and images–the new update stands as a major step forward in the way they’ve been treating different kinds of content in the News Feed over the last couple of years.

The social media giant announced it will continue to move away from branded content while putting an ever-greater emphasis on posts from family, friends, and other ‘real people’ you’ve interacted with. Facebook hopes that bringing an end to the age of publisher content will offer a much needed boost to the social networking site, but is keenly aware of the damage it will do in the short term. In a statement released on the site, Zuckerberg admitted that he was aware of the negatives, saying “the time people spend on Facebook and some measures of engagement will go down,” but offering that he expects that time spent on Facebook will be more valuable as a result. Essentially, Facebook is continuing their pivot from quantity to quality, which means much of the content you currently see on your News Feed from outside sources—videos, promotions, and ‘engagement-bait’ posts from publishers—are about to be a much less integral part of your feed.

So what does this mean for businesses, brands, and marketers? Here’s a rundown of what those changes mean to content creators, and how to navigate this digital end times:

The first thing to keep in mind as a publisher or advertiser on Facebook is that no, your career is not over. Things are changing, but keep in mind that Facebook is still the one of the most powerful and influential digital marketing tools out there.

One of the main concerns about Facebook’s new changes is the way it will impact the organic reach of posts created by publishers. Organic reach is how many people naturally see your post in their news feed, and for digital content creators it’s somewhat of the holy grail of content. When someone sees a post organically there is no ‘sponsored’ disclaimer, and the post is integrated into a user’s timeline in the same way posts from friends are. The prospect of organic reach disappearing for published pages is certainly a concern, but if you’ve been in the Facebook marketing game for a while you know organic reach has been in decline for years, as this handy graph explains.

Facebook

Facebook acknowledged this specifically, saying in their announcement that “Pages may see their reach, video watch time and referral traffic decrease.” This isn’t what you want to hear if you’re a publisher, but have hope: not all is lost. Just because organic reach is about to hit all-time lows doesn’t mean you have to give up on Facebook, but you will have to pivot to advertising through the platform.

Boost Posts

One of the biggest recommendations we can offer going forward is the strategic use of the ‘Boost Post’ option. Since the Facebook changes aim to foster quality discussion between real people, engagement is key to a successful post. So, to utilize the post boosting you’ll first want to push out some content and monitor which pieces and formats of content audiences engage with best. Pick your most successful post—the one with the most amount of likes, comments, and shares—and put some money behind it. Facebook will then serve it to users, but because it already had some engagement Facebook will prioritize it because it’s proven to be quality content already.

Facebook Live

If you’ve been on Facebook in the past couple of years you know that video is everywhere. Facebook’s algorithm loves video because audiences respond better to video than any other content medium. Videos also keep users on the site longer because they stop scrolling to watch interesting content, and are more likely to click on related video content. We expect this to change in the new update. Video will still be there, but it won’t be the omnipresent force it has been for the last few years, meaning you can expect drops in views and engagement, even if you’re pushing out awesome videos. One area will probably still be a winner is Facebook Live. Facebook Live drives six times as much engagement as edited video, and users watch live videos three times longer than regular ones.  You can use this to your advantage by using Live for things you usually wouldn’t: live stream your podcast, major announcements, everyday office activities (behind-the scenes), answer questions, talk about breaking news, or anything else you feel could be interesting live. Again, boring content probably won’t drive engagement here, but it can be a great way to get some organic reach if you’ve got something good to say.

Groups

The new update is about fostering meaningful discussion between real users, and Facebook’s Groups boast a high engagement rate because the whole point of Groups is to get like-minded people talking to each other. If you’re already part of some groups you might notice you see more ‘group posts’ than you do posts from Pages you like, and the more comments and likes the post has, the higher it gets ranked. As engagement plummets on publisher pages it might be worth it to create a group for your company, product, or even just a community group for people interested in whatever subject your page is about. If you already have a robust page with regular interaction you’ll definitely want to consider this route—you can channel people from your page to your group, then use that group to post content similar to that of your page, but with a focus on fostering constructive discussions between real people. Once they start talking your engagement will rise and Facebook will begin to place your group posts organically into feeds.

Ads

Just because the News Feed is changing doesn’t mean the ads are. Facebook still has the most robust ad interface in the game, and properly created Facebook ads are still going to be incredibly efficient tools to get yourself or your brand out there. Ad prices are likely to rise with the new algorithm changes, which means it’s more important than ever to use best practices when creating ads. Use short, punchy copy and arresting, low-text graphics. Video ads are always great, but they need to be professionally made. However, even the most beautiful Facebook ad can underperform if it isn’t shown the right people. Audience segments and custom audience lists will become paramount to success. Increased ad prices mean it becomes imperative that you’re serving your content ONLY to segments that are interested in your product. You won’t be selling fidget spinners to nursing home residents, and you won’t get many middle schoolers to sign up for life insurance, so keep in mind exactly who your audience or customers are.

Instagram

Facebook owns Instagram, but they’re different platforms. Instagram has the potential to be a powerful marketing resource once you clear a few hurdles. First, you need really nice looking pictures—if you’re selling a product some iPhone pictures won’t cut it. Consider videos of the product being made, the product in action, and strategic partnerships with trending pages and Instagram thought leaders. The proper use of hashtags can also be a significant boon and can boost views and engagement—much more so than Facebook.

Final Thoughts

While this update certainly isn’t designed to help digital marketers or companies hoping to utilize the immensely powerful tech giant to sell products, the term “Facebookageddon” isn’t completely accurate. Yes, publishers will have to adjust, innovate, branch out to other platforms, and compensate for the loss of organic reach—but all is not lost. Do not abandon ship. Remember, Facebook is still by far the largest social networking site ever, and is still home to active discussion groups, two billion monthly active users, and an incredibly robust advertisement infrastructure. Tactics will have to change, but this is by no means the end of Pages, publisher content, or advertising on Facebook. Have questions? Reach out to us and we can help.

 

The Consumer Electronics Show is a Hit in More Ways than One

By: Brook O’Meara-Sayen, Account Coordinator

As the Consumer Electronics Show (CES) wraps up in Las Vegas, I thought I’d offer some take-aways, or things that got me excited as a millennial (spoiler alert: the most exciting thing—and I think I speak for all millennials when I say this—was the laundry folding robot).

CES has come a long way since its 1967 New York inception. That first year the show boasted just 14 exhibitors, advertising the pinnacles of space age technology–mostly radios and TV sets. In keeping with its message of a better future, the event creators took great care to point out “ladies are invited” to the event, betraying that a male dominated tech industry was a problem well before Silicon Valley.

What wild science fiction fantasies would those first attendants have dreamed up if they’d been asked to describe on the products on display 51 years later? Flying cars, perhaps, but what about driverless ones? Robots of some kind, doubtless, but intelligent-pet-dog-robots?

One thing no attendees, past or present, expected was the moment of (literally) blinding irony that occurred on Wednesday, when the power at the Las Vegas Convention Center abruptly went out. While the blackout kept convention-goers in the dark for a few hours it did set Twitter alight, and #CESBlackout was trending for much of the afternoon on Wednesday.

 

Joking aside, what were the main themes from this year’s CES? This year two industries generated a significant amount of buzz: autonomous or smart cars, and AI powered home assistants—and, in some cases, the marriage of the two. This is good news for those of us waiting for every drudgery of life to be automated, but very bad news if you’re a chauffeur or a butler, because you’re probably about to be replaced by a well-crafted set of ones and zeroes.

If CES was any indication, cars are about to get a lot smarter in the next few years, with the proliferation of autonomous technology. Not all of the cars featured in Las Vegas were fully self-driving, with many instead tackling the challenging of combining comforts and user-facing dashboard computers with the capabilities of AIs like Amazon’s Alexa. Garmin had its improved Garmin Speaks Plus, a windshield navigation system featuring Amazon’s game changing AI tech. Several automakers also unveiled their plans for AI-powered interior control centers and autonomous driving.  As assistants proliferate in cars, another feature is set to expand: dashboard displays. Many of the most eye-catching automotive innovations came in the form of massive dash displays, dwarfing any currently marketed built-in display. Byton and Harman both showed off prototypes guaranteed to give even the largest and most bedecked luxury automobile screen-envy.

Cars were not the only everyday electronics getting ‘AI’d’ this year. Qualcomm announced a team-up with Google to get the Google Assistant into a consumer-facing ‘Home Hub’ module. The purpose, as ZDnet writes is to “support rapid production and commercialization of AI-equipped home hub products featuring Google services, such as Cast, TensorFlow, Duo, and Maps.” ZDNet reported Harman and Lenovo are currently working on products that will incorporate Home Hub.  Manufacturing giant Whirlpool announced it would be adding even more smart voice-recognition software to its appliances, as is rival manufacturer LG. GE announced it would let you choose whether you want to order Google Assistant or Alexa to turn down the heat on your new stove.

In total, Google announced 15 new collaborations with appliance manufacturers from Altec Lansing to Sony. The goal, it seems, is to turn the internet of things into a chatroom. Apple announced it would join the home assistant craze with HomePod, a Siri powered smart-speaker, while Samsung promised newer and greater things from its robotic know-it-all Bixby. Even Harman partnered with a company called SmartBeings to create WooHoo, the first “affordable” AI-powered home assistant.

This year almost every product on display was smart in one way or another. Some, like the product mentioned above, make sense as logical next steps for the industry to take. Others, like a vibrating hairbrush, seem to me to take the trend a little far. A voice-activated trashcan makes another excellent addition to the “oh-come-on-you-can-just-do-that-normally” category. A self-servicing kitty-litter box also had a booth—and, I presume—a fair amount of slightly confused guests (no word on whether cats are allowed at CES).

So, what is the takeaway from the 2018 CES? My main takeaway is that 2018 is the year of AI-power, although I have a sneaking suspicion this isn’t the last CES to be dominated by it. CES is also foreshadowing a battle that may not be decided by the time the show reconvenes next year: the Amazon vs. Google smart-assistant war. Alexa currently hoards 70% of the market share on AI home assistants, but with lots of new collaborations and an updated Assistant, the two are setting up for a showdown of Blu-ray vs. HDDVD proportions.

CES foreshadowed something else this year too: you may be the least ‘smart’ thing in your home or car by the time 2020 hits.

The Association for Unmanned Vehicle Systems International (AUVSI) New England to host #Robotica2017

AUVSI

From June 15-16, The Association for Unmanned Vehicle Systems International (AUVSI) New England will host #Robotica2017, an annual conference that brings together major players in the robotics and unmanned systems sector. Scheduled speakers include key regional and national leaders in the field, such as Katie Stebbins, Massachusetts Assistant Secretary of Innovation, Technology and Entrepreneurship, Meldon Wolfgang, Senior Partner & Managing Director, Boston Consulting Group, and Frank Kelley, Deputy Assistant Secretary of the Navy.

Participants will demonstrate new technologies in the drone and robotic space and address their policy implications across key sectors of the New England economy, including transportation, defense, STEM education, health care and manufacturing. With interactive sessions and exciting demonstrations by experts on autonomous vehicles, consumer products, medical robotics, and national security, among others, the event will provide an excellent chance to explore the innovative uses of these advanced technologies and network with regional and national businesspeople, academics and policymakers.

AUVSI New England provides legislative advocacy for its members, and serves as a voice for the region’s entire unmanned systems and robotics industry. Most recently AUVSI New England’s executive committee testified before the Massachusetts Joint Committee on Transportation Hearing on Autonomous Vehicles.

The topics covered across the two days of #Robotica2017 are sure to attract a wide array of attendees. Frank Kelley, Deputy Assistant Secretary of the Navy Unmanned Systems will speak on the Navy’s use of unmanned technology. Peter Wurman, co-founder of Boston-based Kiva Systems (now Amazon Robotics) will lead a session looking at the role of robotics in manufacturing. Dr. Waseem Naqvi, President of AUVSI New England and Director for Technology for Raytheon’s Intelligence, Information and Services (IIS) Transportation business will speak about intelligent transportation systems.

Through its own charitable foundation at the state and national level, AUVSI has made promoting STEM education a primary focus. Its efforts to increase student access to fun and educational robotic learning complement the work of the Massachusetts Department of Education, which has made the advancement of STEM education a priority.

“We looking forward to bringing together regional and national leaders in the sector to provide an educational and lively forum for the promotion of unmanned systems and robotics, where attendees can see these technologies in action and hear directly from the innovators and strategists,” said AUVSI New England President Waseem Naqvi. “This is a great opportunity to explore the issues associated with the future of unmanned systems and their integration across such a large span of economic sectors, from education to health care.”

Visit auvsinewengland.org to register for #Robotica2017 and for more information on AUVSI’s programs, events and members.

Business LifeCycle Video Series on MurphyKing.com

Murphy & King Business Lifecycle Pic

So, you want to be the next Bill Gates or Mark Zuckerberg? Chances are one in a million (or more) that you will be successful and create that new business model that will change the world.  According to the latest U.S. Census data, 452,835 businesses were born in 2014, well below the 500,000+ that were born every year from the late 1970’s to mid 2000s. The good news, according to the Labor Department’s 2015 numbers, is that startup (defined as being in business 1 year or less) births (240,000) are significantly outpacing deaths (206,000).

For all those thinking of establishing a new business, there are some fundamentals that you need to know.  Attorneys at the Boston-based boutique law firm of Murphy & King decided to share their knowledge of building a business, from startup to sell off, through a series of new videos they produced, available on their website www.murphyking.com. Additionally, Murphy & King attorneys will be featured on video segments and podcasts moderated by Radioentrepreneurs.com providing more in-depth information on specific business issues. Business LifeCycle video episodes debut every other Tuesday, www.Radioentrepreneurs.com segments run every other Thursday.

The “Business LifeCycle” series reviews various issues businesses face including starting a business, dealing with complex challenges while running a business, and selling or closing a business. The series highlights the firm’s attorneys’ expertise in assisting their clients in “unraveling complexity” for seemingly impossible and complicated cases in a straightforward manner.

Harold B. Murphy, co-founder, shareholder and attorney at Murphy & King said that the Business LifeCycle video series provides practical information for anyone interested in starting a business, growing a business, or exiting a business. “Our attorneys are the best in the business at unraveling complex situations and creating opportunities for our clients to be successful. We felt it was important to share our expertise,” said Murphy.

Murphy & King continues to be at the technological forefront of mid-sized law firms with its new “Business LifeCycle” series, following the launch of the first video series in September 2016.

Murphy & King’s Executive Director Bob Perry said it was imperative to the firm to continue to provide fresh video content and new information that will be of interest to the legal and business communities, and others interested in what it takes to start a business.

 “The response to the videos has been very positive as viewers get to know our attorneys and their expertise on a more personal level. We have a very high standard of delivering the best service to our clients and that standard also extends to the content we produce on our website and share on our social media,” said Perry.

Murphy & King worked with media consultant Greg Stone to produce the videos.  Greg said that professional services firms are increasingly looking for innovative ways to connect to their audiences, and video is one method that works.

“Pictures take words into a new direction, and moving pictures augment the impact farther.  A well-produced video can showcase your brains, charm, charisma or experience,” said Stone.

Radioentrepreneurs.com is another online platform that delivers high quality content targeted to the business community.  Jonathan Freedman, host of the Murphy & King business-related podcasts, says that attorneys have a great opportunity to get their message out there through the podcasts and video segments that are produced by Radioentrepreneurs.com

“Radio Entrepreneurs provides a platform for business people and business advisors to share their experience, knowledge and tell their stories with a worldwide business audience.  The attorneys at Murphy & King have utilized the Radio Entrepreneurs network to showcase how they distill and solve complex business issues on behalf of their clients.  In a short segment, the attorneys at Murphy & King have been able to differentiate their offerings and broaden exposure for their unique capabilities.  Radio Entrepreneurs distributes content across numerous social media platforms, gaining extensive exposure for guests,” said Freedman.

Law firms, just like other businesses, know that they need to have a professional presence online.  Murphy & King has taken that to another level by producing high quality content and videos with practical information that people can use in their latest video series “Business LifeCycle.” Look for more innovative marketing initiatives from Murphy & King in the future.

Massachusetts STEM Advisory Council Launches MA STEM@WORK Initiative

On Monday, November 21st, the Massachusetts STEM Advisory Council launched the MA STEM@WORK initiative, which is working to connect Massachusetts businesses with high school students to provide them with paid internships in jobs related to science, engineering, technology and math (STEM).  The event featured Massachusetts Governor Charlie Baker, U.S. Representative Joseph P. Kennedy III, Boston Mayor Marty Walsh, Vertex President and CEO Dr. Jeffrey Leiden, Ann Klee, president of the GE Foundation, and a Vertex student intern and invited Massachusetts companies to hire high school students in STEM-related fields.

The MA STEM@WORK initiative is helping the STEM Advisory Council – co-chaired by Representative Kennedy, Massachusetts Lieutenant Governor Karyn Polito, and Dr. Jeffrey Leiden – meet its goal of increasing work-based learning experiences for young people.  The Council is working with the Massachusetts School to Career Connecting Activities system to identify and develop STEM internship opportunities, with the goal of placing more high school students in STEM internships by Spring and Summer 2017.

As Representative Kennedy, Lieutenant Governor Polito, and Dr. Leiden wrote in an op ed for the Boston Globe:

Massachusetts has more open positions in these fields than employees to fill them, a void that threatens our economic drivers. Industry analysts and CEOs repeatedly identify this gap as the single greatest challenge facing the Commonwealth’s STEM economy.

Massachusetts isn’t alone. Across the country, states with strong technology, biotech, medical, and engineering economies struggle to provide employers with educated, work-ready employees. And STEM readiness has global implications: There is an international race to create a highly skilled workforce capable of driving an increasingly innovation-centered world… And that is why we’re making a simple but powerful ask of Massachusetts businesses: Hire at least one high school student for a STEM internship.

The initiative and its goals were also featured in the Boston Business Journal and State House News Service. Additionally, on Monday, December 19th, Massachusetts Secretary of Education James Peyser toured FiveStar Companies, a company in New Bedford that manufactures medical instruments. Secretary Peyser announced that Five Star Companies and four other New Bedford area businesses – Southcoast Health System, Siemens, Lockheed Martin, and HTP Inc. – recently joined the program and will begin offering high school internships in the summer.  You can read more about the SouthCoast-area participants at the New Bedford Standard Times.

To learn more about the MA STEM@WORK program or to participate, please contact Blair Brown, staff director at the STEM Advisory Council, at Blair.Brown@state.ma.us.

Cramer Unveils Event Technology Landscape Supergraphic

Cramer.jpg

Cramer Unveils Event Technology Landscape Supergraphic

Supergraphic keeps event marketers on top of the latest trends

NORWOOD, MA (March 14, 2016) Experiential marketing firm Cramer has rolled out the second edition of its annual event technology landscape. Inspired by Chiefm artech.com ’s popular Marketing  Technology Landscape Supergraphic, Cramer has created a logo landscape specific to hardware and software technologies that any state-of-the-art event should feature.

Cramer Graphic

Cramer’s event technology landscape supergraphic is a resource for event marketers and planners to find vendors, apps, software, and more in areas such as attendee tracking and analysis, virtualization, digital signage solutions, touchscreens, and mixed reality hardware. The list goes on.

“Events are branding opportunities and business drivers for organizations, and their audiences are increasingly expecting experiences that are memorable and leave lasting impressions,” says Brent Turner, Senior Vice President, Solutions at Cramer.“Companies must embrace the growing demand for unique experiences, and that means embracing the numerous evolving technologies that make such experiences possible.”

Cramer has also elaborated on the many changes sweeping the event technology landscape with a  companion piece. One prime example noted is the outdated use of traditional Audience Response Systems (ARS) that limit attendees to multiple-choice responses. Cramer recommends a number of apps that allow for more genuine conversation to take place. The companion piece also recommends the use of 360-degree virtual reality for live streaming, and highlights the importance of event intelligence to tell the whole story of an event, reaching well beyond data such as attendee numbers.

“No organization wants to be behind the digital curve,” says Greg Jones, Senior Associate, Strategy at Cramer. “Cramer stays on top of the rapid changes sweeping the event technology landscape, and this landscape supergraphic brings our expertise to professionals who are busy with the entire scope of event marketing. We’re giving event marketers and planners a launching point to avoid missing a beat when it comes to the latest technological trends. They can hang it on their wall, and use it as a reference point going forward.”

Cramer partners with organizations to deliver the end-to-end strategy, creative, content, and technology aspects of their events, creating memorable experiences for key stakeholders and driving results for global brands.

Cramer’s 2016 Event Technology Landscape Supergraphic can be downloaded here. Learn more at  Cramer.com. For more information on this story contact Cayenne Isaken and Nicole Giambusso.

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As a brand experience agency, Cramer is thriving in today’s new experiential era of marketing. The company’s fast growth has come as it has expanded its relationships with long-standing clients, while also landing a new roster of global brands, such as Caterpillar, GE, IBM, UPS, and Marriott. These clients trust Cramer to invent, craft, and fuel content-driven experiences, including meetings and events, activations, community and advocacy programs, mixed reality, and marketing campaigns. Visit cramer.com to see how Cramer achieves more with its clients.

Seattle Man Explains How Abiomed’s Heart Pump Saved His Life

Norman

Norman Eiceman, an 84-year-old man from the Seattle suburbs, claims he would be dead if it were not for Abiomed’s Impella heart pump.

When Eiceman suffered from heart complications in June 2015, he was turned down for bypass surgery because it was too risky.

One month later, he sought out a second opinion and got one from Dr. William Lombardi, an interventional cardiologist at the University of Washington Medical Center.

Dr. Lombardi treated Eiceman with Abiomed’s Impella heart pump and saved his life.

Abiomed, a client of O’Neill and Associates, hosted a giant medical seminar at  the Grand Hyatt Seattle in early August, where Eiceman was able to thank his cardiologist.

Watch the story on KOMO News.